This month we wanted to cover a less technical but still very important topic. Understanding SEO is crucial to keep your website ranking at the top of search engines.

Content

How you well rank depends mainly on the content in your website. You need clear titles, headings and text that enable the searcher (and search engines) to figure out what your site is about. Your posts and pages must be engaging well-written in addition to being filled with keywords. Make sure you write original content as sites with repeated or stolen content are penalised and subsequently rank lower on search engines.

Keywords

Choose your keywords carefully. The most popular ones aren’t necessarily the best as it will be harder for you to climb to the top. The best keywords will have a high search volume but low competition.

You can find more information about choosing your keywords click here.

Optimise EVERYTHING!

Optimise all of your images, pages, posts, videos etc. The more times you include your keywords, the more likely it is that your website will be found.

Create a blog

This shouldn’t be done purely as an SEO play, as simply producing content to cram in keywords won’t work in the long term. Write blog posts tailored to your audience. It will create a regular stream of traffic to your website and give searchers a reason to keep visiting.

Use long term content

Content goes out of date very quickly. You need fresh content on your website regularly but by creating long term content such as blogs and portfolios you can save yourself the work of constantly replacing your out of date pages.

Use social media

Linking to your website on social media will drive more traffic to your website and this will help to improve your rankings. Not only this, social media is a fantastic source of new customers and a great way to connect personally with them.

 

Optimise for mobile

Nearly 40% of organic traffic come from mobile devices in 2014, so if your website isn’t compatible, you could not only be missing out on customers but also be ranked lower in search engines.

Sitemaps

Sitemaps will help the search engine bots work out what your website is all about. They are long, technical files that list all your key pages and tell search engines where to find them. Having a sitemap, especially if you have a large site with a lot of content on it, is important and can significantly improve your rankings.

Use Webmaster tools

Google and Bing webmaster tools (recently Google renamed their system to Google Console) can provide incredibly valuable insights into where your most important traffic is coming from, how people and search engines navigate your site, and what’s working and what’s not. You can then use this information to tailor your SEO to be more effective.

Reviews

It’s becoming more and more popular to look at reviews before visiting somewhere or buying something. No one wants to feel like they’ve wasted their money. So encourage your customers to leave you reviews on Google plus. This will give your business a rating out of 5 stars which (if it’s high) will encourage new customers to visit your page.