What I hope to Accomplish in this Course?

What I hope to Accomplish in this Course?

I am looking forward to this course as it has a real practical application to my job. I have been teaching on the Diploma in Digital Marketing programme for 2 years now and we want to move the majority of our course online. Various reasons including, keeping up with...
Gender Stereotypes in Marketing

Gender Stereotypes in Marketing

Gender Stereotypes have been banned from British Advertising by the Advertising Standards Authority. Advertisements which are likely to cause harm, serious or widespread offense. This is a topic which I raised at our termly Digital Marketing Convention, a topic which...
Facial Recognition Marketing

Facial Recognition Marketing

Each term we do a Digital Marketing convention for all our students which is an opportunity for tutors to research and present an emerging topics within Digital Marketing. This term I looked into Facial Recognition Advertising.  Personalised advertising is nothing...