I have written a blog about Digital Marketing for many years and provided regular updates whilst running Online Toolbox Ltd. As my academic career has developed my attention towards this blog faded but it still something which I am passionate about sharing. I have provided links to some of my older articles but please bear in mind that the pace at which Digital Marketing changes some of these articles may contain out of date content. However I still feel there is plenty of value in keeping these old posts on my website, all blog posts are dated so please check the date before reading.
As my research is currently in Digital Education my blog will now contain elements of digital education as well as digital marketing. Please check back for my latest posts and feel free to navigate my old ones.
I welcome my students to read my blogs put please give me credit for all work and images and remember to APA cite each post you use.
Each month I feature a TED talk in my monthly newsletter and this months is about "What Physic and Marketing have in common". It's pretty good, I'm always watching TED talks as I recommend them to my students so just ask if you looking for a great TED talk.
Facebook & Instagram advertising is brilliant and well worth investing in. But there are so many options and it keeps changing, so I have written this blog to help you understand the options for your target audience. Core Audiences The standard traditional...
I have to admit when disappearing social media was launched with SnapChat I wasn’t convinced it was going to good for Business Marketing. But in my How to use Snapchat to promote your business blog post I learnt that it had it’s place and real potential. Now in...
There are over 140 blog posts, please use the categories below to navigate.
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