Blog

I have written a blog about Digital Marketing for many years and provided regular updates whilst running Online Toolbox Ltd. As my academic career has developed my attention towards this blog faded but it still something which I am passionate about sharing. I have provided links to some of my older articles but please bear in mind that the pace at which Digital Marketing changes some of these articles may contain out of date content. However I still feel there is plenty of value in keeping these old posts on my website, all blog posts are dated so please check the date before reading.

As my research is currently in Digital Education my blog will now contain elements of digital education as well as digital marketing. Please check back for my latest posts and feel free to navigate my old ones.

I welcome my students to read my blogs put please give me credit for all work and images and remember to APA cite each post you use.

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Facial Recognition Marketing

Facial Recognition Marketing

Each term we do a Digital Marketing convention for all our students which is an opportunity for tutors to research and present an emerging topics within Digital Marketing. This term I looked into Facial Recognition Advertising.  Personalised advertising is nothing...

Creating Infographics using Visme

Creating Infographics using Visme

As part of my Masters Study I needed to research into online tools for learning (which will form a few of these blogs posts). For our assessment we were instructed to use an infographic tool, to create an infographic to communicate a 2,000 word presentation of 4...

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There are over 140 blog posts, please use the categories below to navigate.

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