Facebook & Instagram advertising is brilliant and well worth investing in. But there are so many options and it keeps changing, so I have written this blog to help you understand the options for your target audience. Core Audiences The standard traditional...
I have to admit when disappearing social media was launched with SnapChat I wasn’t convinced it was going to good for Business Marketing. But in my How to use Snapchat to promote your business blog post I learnt that it had it’s place and real potential. Now in...
I have been teaching Instagram to my Diploma in Digital Marketing at NZIE students this week. I set them a challenge and wanted to share this challenge with you. I run an Instagram account called @garysadventures_ It’s about a giraffe teddy called Gary who used...
It is a cold, hard fact of life that social media never sleeps. Those of you who use social media will know the constant pressure of having to produce useful and engaging content, often on a daily basis. The thought can be exhausting and overwhelming and that’s...
Keep it short and simple The purpose of a hashtag is highlight what users are talking about and what content is trending. Long or complex hashtags are neither search friendly or commonly used so your post will get buried quickly. For example, if you’re trying to...
